I found this an interesting point: since switching to the free-to-play model barely over a month ago, LOTRO’s revenue has doubled.  That’s a pretty big increase, considering that paying at all is optional (sort of.)  Apparently 53% of all players have used the in-game store, though that’s a fairly useless statistic, in terms of actual money they’re making, since you earn Turbine Points by playing.  There is in fact a new-character quest that involved an NPC giving you 10 Turbine Points and making you buy an item (for 10 points, naturally) in the store to complete the quest.  I’m hoping that they aren’t including that purchase in their 53% figure since if they are, it means that 47% of players never even made it to level 5…